State Lotteries Fight ‘Jackpot Fatigue,’ Casino Competition

States advertise, tweak lotteries to keep the money pouring in.

With lottery proceeds flat or declining, and states reluctant to raise taxes to make up the difference, pressure is mounting to keep players playing and money rolling in.

In 22 of the 44 states with lotteries, revenue declined between 2014 and 2015, the most recent year for which comprehensive numbers are available. Twenty-one states also saw declines from 2013 to 2014. “Jackpot fatigue” — a drop off in lottery play until jackpots get unusually huge — is contributing to the decline, as well as fewer millennials playing, and competition from other forms of gambling.

Source: State Lotteries Fight ‘Jackpot Fatigue,’ Casino Competition